Social Media encourages all to be spontaneous, to share something instantly and above all to be expectant of the reactions that we may receive as a result.
So why do we need to contemplate and consider carefully the content we create every single day?
Because in doing so you are sharing with the world who you are, what you believe in, how you wish to be seen and above all how you wish to be judged. When we decide to be active on Social Media, we are developing and portraying ourselves as a ‘Personal Brand’. Yes indeed all of us are now ‘Brands’, so you better take that responsibility seriously.
As most of us on here (written for LinkedIn) are business professionals, either employed or running our own businesses, our companies are using marketing strategies and tactics to be seen and to encourage buyers to purchase from us. You know the saying, ‘buyers buy you first’.
This is where ‘Content Marketing’ as a strategy comes into play. If ‘Content Marketing’ does indeed cost 62% less than traditional marketing then this must be very attractive to all of us. I've never done any traditional marketing, as I've always believed it was too expensive for a very small business like myself. And maybe I'm not that good yet at ‘Content Marketing’ either as I haven't experienced the true benefits yet. But then again how do I truly know, because I'm not measuring it that well either. I must do more on both fronts.
There are so many platforms these days to publish your content to.
I'm experimenting by using the following channels.
- My own blog. Receives very little interaction, although It’s a must these days, everyone needs to have their own hosted blog with its own domain.
- LinkedIn Publishing. A feature that was started for business influencers and then rolled out to the majority of members. Had massive traction in its early days and nowadays publishers hardly receive any likes or comments, unless you send your article to your contacts and ask them to like, comment and share. A strategy being promoted by many LinkedIn experts.
- Medium. Personally I believe the most exciting platform around today.
- Facebook notes. Only in the past few weeks have I started to experiment with it.
- Apple News. Publishes directly via my blog.
These channels are probably more than enough to be sharing original content on. And yes I do duplicate and no I'm not al all worried how I may get penalised by Google as a result, which some SEO professionals might suggest.
How about you? What are you using to create, curate and share content across the Social Web?
LinkedIn created a brilliant eBook with my favourite illustrator. @gapingvoid (Hugh Macleod) creates the most amazing messages through his illustrations. Read more about him and @gapingvoid here: http://www.gapingvoid.com/blog/team-members/hugh-macleod/
Regularly I will share one of the articles and illustrations from the eBook and give you my opinion, interpretation, insight and my meaning.
#contentmarketing #content #socialmedia #engagement #marketing #socialselling
Online is great and talking is even better. Everyone’s ultimate goal in business and life is to make real connections, where you meet someone face to face. Before that meeting a conversation is the ultimate icebreaker. I value my LinkedIn connections and realise that I don’t really know you or what your goals are and how I might facilitate or support those goals. Feel free to click through and book a call with me. I have blocked out only Fridays each week, excluding holidays, for calls. Hope to speak with you soon.
