In the Spring of 2014, whilst reading a book called ‘Collaboration Economy’, something sparked in my brain. What if I could convince a group of ‘Social Selling Thought Leaders’ around the globe to jointly collaborate in writing a short eBook about ‘Social Selling’. If I could convince them to do this all the authors would have a fantastic resource to share the collective ideas, insights and tips with clients and future buyers. And you, ‘the reader’, would learn so much more about ‘Social Selling’ by understanding many different perspectives on the subject.
I wrote a compelling email and sent it to 60 of my LinkedIn connections, who I thought might be interested in joining the project. My goal was 50 articles. In the end 44 showed an interest and inevitably with these type of long-distance projects, 11 dropped out and we ended up with 33 really awesome articles, which are now contained in a concise and very worthwhile eBook, ’33 Social Selling Success Tips’. The eBook was re-purposed by LinkedIn, including a blogpost I wrote for them on their Sales Solutions blog, titled, ‘In Social Selling, Building Trust Starts before You Connect’ or read it here on my blog.
I am providing this version of the free eBook for you here, just complete the short form below and you will be redirected to the eBook.
