Even the name Cambridge Analytica gives me the creeps. Cambridge obviously is a famous University in England and has a great standing, after all some famous people were students there.

So using the University town’s name in your business title is a clever move. It just feels reputable and very knowledgable. Add a bit of Harry Potter sparkle by adding the word ‘Analytica’ and it sounds like a spell straight out of one of J.K. Rowling’s novels.

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Michael de Groot